As we buy coffee from this year’s harvest in La Unión, we do so with a new model of purchasing that will give back to farmers and provide even more incentive for them to produce high quality coffee. In our new model, which we call the Farmer’s Hand Pricing model, we are sharing our profits back with the farmers who grow the coffee we sell. How does it work? We will continue to pay farmers a minimum of $2 per pound of green (unroasted) coffee, which is 70% more than what they would receive by selling their coffee to a local intermediary. We add $1 per pound to the total cost of the coffee so that we can pay expenses and continue growing purchasing in future years. Beyond this, we split all pr
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